Insights

Where Does Programmatic Advertising Fit Into Your Marketing Plan?

One of my early businesses was in the advertising industry. I came up with the…

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Why You Need to Become a LinkedIn Thought Leader

 I’ve never believed in “selling.” I’ve never been one for all the hard-hitting aggressive…

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Ideas at Work – How to Be Discerning With Disruptive Technology

 People often associate me and my football career with scrambling. But what people might…

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Ideas at Work – Developing a Deep Bench

 In the 2000 NFL Draft, the New England Patriots decided to select a quarterback…

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Ideas at Work – AI: Hope or Hype?

One of my favorite parts of being an NFL quarterback was getting to install the…

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Ideas at Work – It’s Time to Be a Front-Facing Leader Again

On the wall in my office I have a framed picture of one of the…

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