Our Thinking

 If you are involved in software development (and what business doesn’t need software development?), the magic word seems to be: Agile. The idea of being Agile certainly has merit. Being nimble can help businesses adapt to an ever-evolving market environment or changing economic headwinds. In theory, the popular software development framework called “Agile” offers…

 Sales growth is the lifeblood of virtually every company. But no one likes being “sold to.” So how do you achieve reliable, robust growth without turning off your current and prospective customers? It all comes down to messaging. Get it right, and clients flock to your door; get it wrong, and your team is…

 Millions of fans all over the world look forward to watching the summer Olympics every four years, from the pageantry of the opening ceremony to the excitement of the 40-yard-dash, the 100-meter freestyle, or the balance beam routines. But this year marks the first time that more Americans are watching the Olympics on Streaming…

 The ink’s dry on the contracts, and everyone’s signed off on due diligence and finance. Two companies are set to become one—and you’re at the helm of one of them. Your strategy during mergers and acquisitions plays a huge role in defining the future combined entity.  As you navigate the bumpy road and the…

 Did you know the cost of replacing an employee can be one half to two times that employee’s salary (Gallup)? Or that 38% of new hires leave within the first year—and almost half of those do so within the first 90 days, because of a lack of development opportunities (Forbes)? That’s why I’m a…

 For many businesses, their website is their “front door” to the world. The way prospective clients and customers perceive and interact with your website, therefore, can have an enormous impact on lead conversion, customer retention and sustainable growth.  Whether your website’s purpose is to build brand awareness, generate leads, service existing clients – or…

Like it or not, when you became an entrepreneur, you immediately became a salesperson – taking on arguably THE most important role in your company.   And for many business owners that can feel….well, hard. Uncomfortable. Overwhelming.  Even if you love selling, being both a successful business owner and a full-time salesperson is exhausting, and it…

 There’s a reason the Kardashians aren’t out there shilling for the next great CRM system. The B2B sales cycle—long-term, complex, costly—doesn’t exactly lend itself to the kind of rapid-fire sales bubbles that social media influencers are known for in the B2C world. But unlikely as it seems, influencer marketing does have a place in…

 Thought leadership is experiencing an exponential boom. Everywhere you turn, you find another online “expert.” Meanwhile, prospects have been trained to search for free expertise and advice before they commit to buy. But does thought leadership really lead to business growth? It can – if you follow a few simple guidelines. People have always…

 The hallmark of most successful business leaders is the ability to see a problem and turn it into an opportunity. When others say it can’t be done, we refuse to say “no” – we overcome the obstacles, find a way to make things work, and build a successful business. But are you in danger…