Our Thinking

Last year, Americans bought more than 80 million copies of business books. Is it time to consider writing a book? Writing a book can pay off in a lot of different ways for a business leader. It establishes you as a thought leader and exposes your ideas and expertise to a much larger audience than…

 We’ve all experienced the frustration of an automated phone tree that doesn’t solve your problem, the website that makes it impossible to reach a live person, or the AI chatbot that offers only three choices, none of which is the reason you need help. For many customers, AI has come to represent the opposite…

 Is it time to update your technology? Businesses sometimes think of their technology or IT functions as something that’s always there in the background. Some even assume that because it’s worked for so long, it doesn’t need to be changed. But if right now – in 2024 – you’re using a tool that was…

 The Super Bowl only comes once a year, and the ads now live on longer than the game. They are their own show! But do they provide a good ROI as a marketing strategy? While most companies cannot spend millions on a single 30-second spot, there are certain lessons to be learned from Super…

 Reading the “forecasts for 2024,” it might seem like small businesses have a higher mountain to climb than ever before. But with the right approach, some of the biggest business “challenges” today actually provide opportunities for small businesses to distinguish themselves and outperform competitors. Let’s look at three of the biggest challenges facing all…

 “New Year, new you” is not just a popular slogan for fitness centers. Many businesses choose to unveil a new look at the start of the year, too. But how do you decide if a visual make-over really makes sense, and how do you ensure that your new look will translate into higher sales…

 As a business leader, you have a vital role in safeguarding the unique personality and promise of your company (aka, your brand). After all, your company’s immediate and recognizable identity sets you apart from your competition, builds trust with your customers and potential customers, and leaves a lasting impression. But how do you preserve…

 January is not just the season for New Year’s Resolutions; it’s also a popular time for launching new initiatives and new businesses. In January 2023, more than 420,000 new businesses officially set up shop. For many industries, this is also the time of year when many employees leave large, global companies to go off…

 Every day, your customers are bombarded with messages from multiple brands – including yours. And if your company’s marketing and internal communications messaging aren’t consistent and aligned, it can create a sizable hole in your revenue bucket. Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining…