Our Thinking

what we know

We believe that you must lead change, or you will be changed. Seize opportunities when you have the chance – an approach that has proven success from the football field to the Fortune 500. Subscribe below to our regular newsletter that will challenge you to think differently – because different is the difference.

Our thoughts, your inbox, every month.

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Ideas at Work – How Thought Leadership Can Drive Sales, Not Just Likes

 Thought leadership is experiencing an exponential boom. Everywhere you turn, you find another online “expert.” Meanwhile, prospects have been trained to search for free expertise and advice before they commit to buy. But does thought leadership really lead to business growth? It can – if you follow a few simple guidelines. People have always…

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The Power of No: Why business leaders should say “no” more often

 The hallmark of most successful business leaders is the ability to see a problem and turn it into an opportunity. When others say it can’t be done, we refuse to say “no” – we overcome the obstacles, find a way to make things work, and build a successful business. But are you in danger…

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Take Your Business to the Next Level by Writing a Book

Last year, Americans bought more than 80 million copies of business books. Is it time to consider writing a book? Writing a book can pay off in a lot of different ways for a business leader. It establishes you as a thought leader and exposes your ideas and expertise to a much larger audience than…

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Cancel All Meetings, or Transform Them?

 How much money are you wasting on meetings? Employers and employees alike regard too many of those meetings as a waste of time. According to a 2023 study, the average company invests more than $80,000 per year in staff and team meetings. Judging by the number of meetings employees feel comfortable skipping, at least…

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Transforming Customer Care: AI’s New Role in Your Business

 We’ve all experienced the frustration of an automated phone tree that doesn’t solve your problem, the website that makes it impossible to reach a live person, or the AI chatbot that offers only three choices, none of which is the reason you need help. For many customers, AI has come to represent the opposite…

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Choosing a Technology Partner for Your Business

 Is it time to update your technology? Businesses sometimes think of their technology or IT functions as something that’s always there in the background. Some even assume that because it’s worked for so long, it doesn’t need to be changed. But if right now – in 2024 – you’re using a tool that was…

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Winning Strategies: What Super Bowl Ads Teach Us About Effective Marketing

 The Super Bowl only comes once a year, and the ads now live on longer than the game. They are their own show! But do they provide a good ROI as a marketing strategy? While most companies cannot spend millions on a single 30-second spot, there are certain lessons to be learned from Super…

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The Small Business Edge: How Small Biz Can Win in 2024

 Reading the “forecasts for 2024,” it might seem like small businesses have a higher mountain to climb than ever before. But with the right approach, some of the biggest business “challenges” today actually provide opportunities for small businesses to distinguish themselves and outperform competitors. Let’s look at three of the biggest challenges facing all…

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Does Your Brand Need a New Look?

 “New Year, new you” is not just a popular slogan for fitness centers. Many businesses choose to unveil a new look at the start of the year, too. But how do you decide if a visual make-over really makes sense, and how do you ensure that your new look will translate into higher sales…

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Leveraging Your Brand for a New Product Launch

 As a business leader, you have a vital role in safeguarding the unique personality and promise of your company (aka, your brand). After all, your company’s immediate and recognizable identity sets you apart from your competition, builds trust with your customers and potential customers, and leaves a lasting impression. But how do you preserve…

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