Archive for August 2023
Where Does Programmatic Advertising Fit Into Your Marketing Plan?
One of my early businesses was in the advertising industry. I came up with the idea after a long flight, and quickly succeeded in finding partners and customers to make it a reality. We would sell ads to print on airplane ticket jackets. The fundamental advertising principle we were following was to show up where…
Read MoreWhy You Need to Become a LinkedIn Thought Leader
I’ve never believed in “selling.” I’ve never been one for all the hard-hitting aggressive sales strategies: the hard sell, arm-twisting that we’re all too familiar with. What do I believe in, then? I believe in relationships built on trust. We’re more likely to do business with people we know, like, and trust. So my…
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