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Streaming TV: The Fastest Growing Frontier in Advertising
Millions of fans all over the world look forward to watching the summer Olympics every four years, from the pageantry of the opening ceremony to the excitement of the 40-yard-dash, the 100-meter freestyle, or the balance beam routines. But this year marks the first time that more Americans are watching the Olympics on Streaming…
Winning Strategies: What Super Bowl Ads Teach Us About Effective Marketing
The Super Bowl only comes once a year, and the ads now live on longer than the game. They are their own show! But do they provide a good ROI as a marketing strategy? While most companies cannot spend millions on a single 30-second spot, there are certain lessons to be learned from Super…
Going Outside the Road Map
After my 18 years in the NFL, I’m no stranger to game plans changing. Every game that I played, we had a specific plan based on our opponent and what we wanted to do each week. But the adjustments weren’t just game to game – once we kicked off, we adjusted things quarter to…
Ideas at Work – NFTs and Intellectual Property
I learned very early in my life that I don’t know everything. When I want to learn about something, I seek out someone who is a real expert, I ask questions, and I listen. It’s a simple formula that’s proven successful. During my NFL days, I tried my best to be a sponge for learning—and…