Research and Strategy Solutions
When a potential opportunity knocks at your company’s door, what do you do? Tarkenton’s research and strategy solutions give you a way to assess an idea to determine whether and how it fits into your mission and vision, and create a clear path to seizing and scaling the right opportunities. By diving deep into your business model, we not only understand but also anticipate your needs, ensuring you’re always a step ahead in the marketplace.
Market Research
Knowledge is power. Tarkenton's research and strategy teams will provide you a clear picture of the landscape. Competitive market research helps you understand where you fit among the key players in your industry, and which opportunities can make you stand out from the crowd.
Our team will also conduct market analysis to decode consumer behavior, trends, and other competitive insights. That actionable data will arm you with the knowledge you need to make informed decisions.
Journey Map Creation
Every project creates a story. By creating a journey map, we visualize the path to success, detailing every element of the customer experience and everything that needs to be done to deliver that experience. This also ensures there is a single source of truth for every project, keeping all stakeholders aligned on the end goal.
The journey map is more than a metaphor; it’s a tangible, visual representation of the endeavor that everyone involved can look at and see. As a living document, it will show changes over time and adjustments to details, even as the fundamental commitment holds steady.
Project Plan Development
Success thrives on meticulous planning. Tarkenton's research and strategy team will work with you to develop a detailed project plan to achieve your vision, laying down each step along the way.
The project plan not only outlines tasks, but also which team members in which organizations will be responsible and accountable for them. This ensures that everyone knows what they need to do, and when, to turn the plan into a reality. Once we move into executing the plan, Tarkenton’s project managers will conduct regular internal and collaborative meetings to ensure transparency and efficiency.
Focus Groups
Feedback is the cornerstone of innovation. Through focus groups and user demos, Tarkenton captures the voice of your audience. By engaging real users, we derive genuine insights, paving the way for product enhancements and innovation.
We’ll work with your teams to identify the types of audiences you need to learn about, and find individuals to represent key demographics. Our team knows how to work with groups of users to get the essential insights you need.