Digital Marketing Solutions
When you need to put your message in front of new and returning leads, digital advertising is one of your most powerful tools. Tarkenton’s digital marketing solutions stand out in the competitive digital marketing landscape. Our approach is marked for nimbleness, flexibility, and transparency. You’ll receive comprehensive, full-service campaign management all the way from the initial strategy and planning stages to flawless execution and detailed reporting. Enjoy premium access to the top ad buying platforms and trade desks, giving you the competitive edge you need to succeed in today’s dynamic digital advertising ecosystem.
Digital Ads Strategy
Tarkenton knows that an effective digital advertising campaign starts with a plan. We begin by meticulously defining your target audiences and securing the data needed to effectively reach them. Through comprehensive market research and audience profiling, we ensure that your campaigns are precisely targeted for maximum impact.
Our team of experts also excels at determining the most effective mediums and platforms to engage with your target audiences and meet your campaign goals. Whether it's through social media advertising, search engine marketing, programmatic display, or any other digital channel, we'll devise a strategy that leverages the most suitable platforms to ensure your message reaches the right people at the right time. We don't stop there; we take the guesswork out of budgeting by estimating campaign performance at various spend levels, allowing you to optimize your investment for the best results. Finally, our input for impactful creative messaging ensures that your advertisements not only reach the right audience but also resonate with them, driving engagement and conversions.
Digital Ad Buying
Tarkenton's digital ad buying service is your comprehensive solution for navigating the complex world of digital advertising. With expertise across a wide range of advertising channels and platforms, we ensure that your ad campaigns are not only well-placed but also optimized for the best results.
Our programmatic ad buying capabilities enable you to reach your target audience with efficiency and precision. Whether it's through display ads on premium websites, native ads seamlessly integrated with editorial content, or attention-grabbing pre-roll videos on platforms like YouTube, our team ensures that your ads are strategically placed for maximum impact. We also excel in CTV/OTT, audio advertising on platforms like Pandora and Spotify, DOOH campaigns that leverage digital signage in various locations, and geo-fencing that allows you to target individuals in specific locations in real-time or within a set lookback window.
When it comes to social media advertising, we have you covered on all major platforms, including Meta (Facebook/Instagram), LinkedIn, Twitter, Reddit, TikTok, and more. Additionally, our expertise extends to search ads on Google and Bing, ensuring that your brand is prominently featured when users are actively searching for relevant keywords. With Tarkenton's Digital Ad Buying service, you can trust that your ad placements are optimized across diverse digital channels, reaching your audience where they are and driving the results that matter most to your business.
Reporting and Analytics
Tarkenton goes beyond the surface to provide in-depth insights and actionable data that empower your marketing decisions. With targeted remarketing, we help you re-engage previous customers and clients, driving incremental sales and fostering brand loyalty. Our strategies are tailored to rekindle interest and recapture the attention of those who have shown interest in your products or services before, ensuring you stay top-of-mind when they're ready to convert.
Conversion attribution is at the core of our analytics approach. We meticulously track and attribute conversions to specific touchpoints along the customer journey, allowing you to understand which channels and campaigns are driving results. Our lead and sales measurement goes beyond initial ad exposure, providing a comprehensive view of how your digital advertising efforts impact your bottom line.
Our Process
- Discovery & RFP
- Strategy recommendation
- Contract agreement
- Creative generation & approval
- Activation
- Reporting & analysis
Our Experience
Did you know?
We’ve managed millions of dollars in digital ad spend annually across a host of different verticals, including fintech, insurance, HR, recruiting, healthcare, food & beverage, consumer packaged goods (CPG), tourism & hospitality, energy & utilities, firearms, telecommunications, real estate and more!
We are platform agnostic, have access to premium data providers and publishers, and can help you manage your ad budgets at any level of the marketing funnel.
Our Certifications
- The Trade Desk
- Google Ads/Google Search Partner
- Amazon Ads