Content Strategy Solutions
Potential clients and customers are always looking for content. They want to find solutions to their problems, answers to their questions…and information about you! Tarkenton's content strategy solutions are carefully crafted to ensure that every word, image, and video accurately reflects your brand’s mission while connecting deeply with your audience. We develop a plan that isn’t just content-rich, but that is tailored for maximum impact across all platforms.
A compelling, regularly updated blog can benefit your company in many ways. It demonstrates expertise by providing answers to questions that potential customers have as they explore your site. It builds connection, as readers begin to come back looking for your latest post. It enhances your SEO profile, as search engines find fresh, SEO-rich content and boost your site further in the rankings. Put it all together, and it’s a virtuous cycle for digital growth.
Our content experts work with your team to understand your brand’s voice, your position in the competitive marketplace, and your audience’s needs and expectations. Then we’ll develop and execute a plan that ensures you have the right content, at the right time, shared in the right places. We can build up both the company’s brand, as well as individual thought leaders inside the company, through a careful approach to content.
Video Scripts and Production
Visual narratives captivate like no other. Tarkenton's video marketing services span not just crafting compelling video scripts, but also end-to-end video production, ensuring your message is portrayed just the way you envisioned. We’ll work closely with your team to ensure we communicate the right message in the script, and find the right visual look to match and enhance your brand.
Whether you need a short marketing video, product demonstration, long-form video presentation, green screen, on-location shooting, or anything else, Tarkenton is ready. Your brand is the star, with an experienced video production team on your side.
Training Course Creation
Empower with knowledge. Specializing in internal team growth, Tarkenton’s training course solutions are perfect for onboarding new employees, integrating new acquisitions, establishing a strong culture, training on new or standard processes, and teaching corporate policies.
Our content team will work with internal subject matter experts to understand the desired outcomes, core information, and other requirements for training courses. Then we’ll create video scripts, video-based training, quizzes and other learning checks, and other training collateral as needed.
Social Media Content
Engagement is the heart of social media. Our tailored content strategies for platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn ensure you're not just part of the conversation, but leading it. We’ll create compelling social media content with both words and visuals to engage your current audience, reach new audiences, and drive growth.
Our process begins by understanding your brand and the most important individuals. That helps us to not only build the company’s profile, but also develop key thought leaders and reach valuable influencers for your community. That builds the foundation for sustained, long-term growth.
Direct, personal, and powerful. Tarkenton's email marketing solutions are designed to drive engagement, trust, and conversions. They are an impactful way to reach your current customers to keep you top-of-mind, while also effectively reaching prospective clients through drip campaigns over a long buying cycle.
Our team will work with you to understand your primary objectives for email campaigns and marketing newsletters, helping you build a valuable email list and create engaging content that aligns with your larger sales and marketing strategy.