Research and Strategy

A Step-by-Step Guide to Creating Effective Journey Maps

Understanding your customers’ experiences and needs, and creating a step-by-step guide to creating effective journey…

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Market Analysis: Uncovering Opportunities in Your Niche

In today’s fiercely competitive business landscape, staying ahead of the curve is paramount for any…

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Change Management as a Catalyst for Innovation

 Both on the football field and in business, I’ve been fortunate enough to be…

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Going Outside the Road Map

 After my 18 years in the NFL, I’m no stranger to game plans changing.…

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Ideas at Work – NFTs and Intellectual Property

I learned very early in my life that I don’t know everything. When I want…

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Ideas at Work – Developing a Deep Bench

 In the 2000 NFL Draft, the New England Patriots decided to select a quarterback…

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