Content Strategy
Ideas at Work – Developing a Deep Bench
In the 2000 NFL Draft, the New England Patriots decided to select a quarterback…
Read MoreIdeas at Work – AI: Hope or Hype?
One of my favorite parts of being an NFL quarterback was getting to install the…
Read MoreIdeas at Work – It’s Time to Be a Front-Facing Leader Again
On the wall in my office I have a framed picture of one of the…
Read MoreIdeas at Work – Six Ways to Make Your Marketing Budget Go Further in a Recession
My first NFL coach was Norm van Brocklin and he was a Hall of Fame…
Read MoreIdeas at Work – Marketing to Gen-Z Business Owners
When I was drafted into the NFL, just 21 years old, I wanted to learn,…
Read MoreIdeas at Work – Doing More With Less
It’s the off-season for the NFL, what some folks call “the business season.” That’s when…
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