Business Website Design Trends for 2025
Creativity comes in waves, and right now that wave is visiting the positively electric and inspiring world of website design trends. As 2025 continues to unfold, Tarkenton is busy identifying and implementing changes that can propel businesses forward, helping them stand out in their industry and effectively showcase their products and services to the right audience. After all, what business doesn’t want a website with a better user experience?
When you pay attention to emerging website design trends, you put yourself in a position to really satisfy online users, enhancing your overall reputation in their eyes. But how do you keep up? Where do you look? Thankfully, Tarkenton has done the bulk of the searching for you and can share six website design trends that are bound to raise a few eyebrows and spark a few changes in how you approach your business’s digital side.
What’s New in Modern Web Design
This year, new aesthetics meet new technological possibilities in a web design landscape that’s never quite finished evolving. However, we wouldn’t want your business to lose its unique look and voice. We simply want to highlight what’s modern and relevant, empowering you to make the necessary changes that will keep your brand fresh and put you in the best position to pursue new goals and projects.
Here are six of the trends we’ve been tracking:
Accessibility
What is website accessibility? This is a design strategy that removes all potential barriers to use and readability so that individuals with physical or cognitive disabilities can still navigate a website effectively. We recommend following the recently updated Web Content Accessibility Guidelines, but here are some examples of steps web designers are taking to make their work available to ALL users:
- Text: Use readable, legible text with good color contrast
- Images: Provide alternative text
- Video: Include captions or subtitles
- Navigation: Make navigation keyboard friendly and logical
- Compatibility: Make sure your website is compatible with assistive technologies
For a closer look at website accessibility in action, explore Apple. Their website easily adapts to different screen sizes and resolutions and is compatible with screen readers and braille output.
Mobile-First Designs
Does your website design transition flawlessly from mobile to desktop? If not, you’re already falling behind. Mobile web traffic accounts for more than 60% of total web traffic, and without a mobile-friendly experience that users can type, tap, and swipe their way through with ease, you could be losing potential sales or scaring away future customers.
Google’s mobile-first indexing initiative adds another layer of pressure as your website’s key information and ability to rank on Google search pages will be determined based on the mobile version of your site.
Inspiring Interactions
Sure, you’re selling a product or service, but you’re also telling a story. Website visitors should be able to follow the narrative map you’ve created, going deeper than that final conversion or click to make a genuine connection with your business and its values. Detailed interactive elements like quizzes, polls, and calculators can make users feel that they are part of your business’s story, while custom illustrations and trendy graphics can continually grab and engage their attention.
We think eyewear brand Warby Parker sets a great example. Their style quiz is self-guided and entirely online, but it has the look and feel of sitting down with an eyewear professional to choose the perfect frames. Warby Parker’s mission is to provide snazzy, affordable glasses, and they make their website users active participants in that mission by implementing the quiz as a personalized touch.
Meanwhile, experimental navigation, unexpected layouts, and other design features, such as 3D transitions, are pushing the boundaries of the user experience and gaining popularity as a way to create meaningful interactions and lasting impressions.
Attention to UI/UX Design Principles
Smooth. Slick. Engaging. These are some words that come to mind when we consider the top UX design principles in 2025. Features like fast page loading, strategic use of white space, and scannable, relevant SEO can keep your website functional, fresh, and informative rather than driving users away with clutter and images that just won’t display no matter how many times the page is refreshed.
As for the UI (user interface), be thoughtful about how to implement any of those unique, off-the-wall web features we touched on earlier. Without an intuitive design, even the boldest 3D transition would be just a distraction from a user’s intention for visiting your website. So, whether it’s image captions, balanced motion designs, or voice-enabled interfaces, a solid UI will aim to keep your website grounded and navigable for an ideal user experience.
Visit Chobani’s mobile site for a great example of smooth and smart execution of UI/UX design principles.
Sophisticated Scrolling and Creative Clicking
Speaking of scrolling, there’s a whole world of interactions and animations waiting to be unlocked. In parallax scrolling, background content moves at a different speed than the foreground content, creating a dynamic and playful experience as users move up or down the screen. Organizations like Every Last Drop are leaning on this trend to tell stories, strike emotional chords, and of course, create a visually beautiful experience that makes website visitors want to stay, and later, return.
A user’s cursor is also central to how they navigate and interact with your website. 2025 is your year to add visual flair and intrigue to your online presence by exploring new cursor shapes or building cursor-triggered animations. Careful cursor design can also be an effective tool in guiding a user from one end of your site to the other, minimizing confusion, and emphasizing crucial details in your business’s message.
AI Website Design
More creative than controversial, AI website design allows developers to lean on AI-generated visuals and imagery to bring product prototypes to life and spruce up their illustrations and animations. By analyzing user data, AI can also create dynamic websites that adapt content and design based on individual user preferences and behavior, leading to highly customized experiences.
Apply the Right Website Design Trends with Tarkenton
As a leader in modern website design and accessibility, we always have web wisdom to share. If you’re interested in rethinking the look, feel, and experience of your website, our dedicated teams can help. We want to ensure that you can adapt to change, not just get swept up in it. Your business is powerful and unique, and you need design solutions that match who you are both online and in the real world. Contact us today to start your digital transformation.