Posts by Tarkenton

Your customers are your compass, the “true north” that guides you towards more effective services and technology design. Simple questions like “what do my customers want?” and “what would make my customers’ lives easier?” not only create new avenues for product development, but also give you the ability to tailor your communication and outreach efforts.…

 The ink’s dry on the contracts, and everyone’s signed off on due diligence and finance. Two companies are set to become one—and you’re at the helm of one of them. Your strategy during mergers and acquisitions plays a huge role in defining the future combined entity.  As you navigate the bumpy road and the…

 There’s a reason the Kardashians aren’t out there shilling for the next great CRM system. The B2B sales cycle—long-term, complex, costly—doesn’t exactly lend itself to the kind of rapid-fire sales bubbles that social media influencers are known for in the B2C world. But unlikely as it seems, influencer marketing does have a place in…

 “New Year, new you” is not just a popular slogan for fitness centers. Many businesses choose to unveil a new look at the start of the year, too. But how do you decide if a visual make-over really makes sense, and how do you ensure that your new look will translate into higher sales…

 As a business leader, you have a vital role in safeguarding the unique personality and promise of your company (aka, your brand). After all, your company’s immediate and recognizable identity sets you apart from your competition, builds trust with your customers and potential customers, and leaves a lasting impression. But how do you preserve…

 Every day, your customers are bombarded with messages from multiple brands – including yours. And if your company’s marketing and internal communications messaging aren’t consistent and aligned, it can create a sizable hole in your revenue bucket. Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining…

In the ever-evolving world of digital marketing advertising, one strategy has proven to be a game-changer: A/B testing. This powerful tool can transform your digital ads from good to great, driving engagement and conversion rates through the roof. But what exactly is A/B testing, and how does it contribute to crafting effective marketing ads?  …