Posts by Josh Cohen
Streaming TV: The Fastest Growing Frontier in Advertising
Millions of fans all over the world look forward to watching the summer Olympics every four years, from the pageantry of the opening ceremony to the excitement of the 40-yard-dash, the 100-meter freestyle, or the balance beam routines. But this year marks the first time that more Americans are watching the Olympics on Streaming…
Read MoreWinning Strategies: What Super Bowl Ads Teach Us About Effective Marketing
The Super Bowl only comes once a year, and the ads now live on longer than the game. They are their own show! But do they provide a good ROI as a marketing strategy? While most companies cannot spend millions on a single 30-second spot, there are certain lessons to be learned from Super…
Read MoreWhere Does Programmatic Advertising Fit Into Your Marketing Plan?
One of my early businesses was in the advertising industry. I came up with the idea after a long flight, and quickly succeeded in finding partners and customers to make it a reality. We would sell ads to print on airplane ticket jackets. The fundamental advertising principle we were following was to show up where…
Read MoreIdeas at Work – Six Ways to Make Your Marketing Budget Go Further in a Recession
My first NFL coach was Norm van Brocklin and he was a Hall of Fame quarterback. But he was a pocket quarterback. It was 1961. Nobody was a scrambler. I came up and I was a mobile quarterback. I would buy myself time running back and forth or up and down and so forth. I…
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