Posts by Hannah Wohlfahrt
What is Internal Communication (And Why Does it Matter)?
Within every thriving organization, a common vein runs deep: effective internal communication. This unsung hero of the corporate world is the lifeline that connects employees, fostering a strong organizational culture and driving business goals. Internal communication is not merely about the exchange of information; it’s about building relationships, ensuring everyone is aligned with the company’s…
Read MoreEmail vs. Live Chat: Best Support for Your Customers
When it comes to delivering exceptional customer support, businesses today are confronted with a critical decision: should they focus on email or live chat support for their clientele? This choice is pivotal, shaping the overall quality of customer service and significantly influencing customer satisfaction and brand loyalty. Both support methods come with their nuances and…
Read MoreBuilding a Winning Social Media Strategy
A social media strategy is an action plan to grow your business’s online presence. It’s a detailed blueprint laying out all social media activities, from posting schedules to engagement tactics. Creating a social media strategy helps in coordinating your actions and aligning them with your business objectives. Unlike random or spontaneous posts, a strategic approach…
Read MoreBrand Development Guide: From Idea to Identity
What sets apart the titans of industry from the fleeting fads? The answer lies in the often-overlooked realm of brand development. Brand development is a strategic and critical process for any business’s success and growth. It involves crafting a distinctive identity, a resonating voice, and a compelling image that truly embodies your company’s core values…
Read MoreCrafting a Winning Project Development Plan
Developing an effective project development plan, particularly for marketing research initiatives, is a critical challenge that businesses face today. This guide explores the essential elements of creating a project development plan, incorporating industry best practices, and leveraging insights from leaders like Tarkenton to provide a comprehensive approach. Understanding the Core of Project Planning A winning…
Read MoreBridging Gaps in Tech with API Integration
In the digital age, where agility and efficiency reign supreme, the seamless integration of software systems has become a non-negotiable for businesses seeking to thrive. At the heart of this integration lies a powerful tool: API (Application Programming Interface) integration. Acting as a bridge between disparate systems, APIs enable their communication and collaboration, unlocking a…
Read MoreBeyond the Chase: Prioritizing Customer Retention in Business Growth
A good friend of mine once summed up the way a business grows is to get more customers to come back more often to buy more. It’s memorable, and pretty insightful, too. It points to the two sides of growth: customer acquisition and retention. I used to do lots of infomercials, and the most…
Read MoreIdeas at Work – Marketing to Gen-Z Business Owners
When I was drafted into the NFL, just 21 years old, I wanted to learn, and that meant making connections with other quarterbacks. When we were playing the Bears, I requested a meeting with the legendary Hall of Fame quarterback Sid Luckman, who had won several championships in the 1940s. He took the time to…
Read More