Posts by Eddie Zaboroskie
Do You Have an AI Policy for Your Business?
We’re in the midst of the Artificial Intelligence “Wild Wild West” right now. Organizations and individuals are eager to jump in and give generative AI a try, as they explore how to use AI tools to be more competitive, innovative and efficient. But there are few guardrails and little consensus on how to manage these…
Read MoreNew Trends in Training Your Team
Business growth can’t happen without investing in people. Training is to companies what a growth mindset is to individuals: a tool for continuous improvement. While training has always been an important tool for business growth, over the last five years there has been a massive shift in how training is provided. Having the ability to…
Read MoreThe Numbers You Need to Understand to Finish Strong in Q4
For 15 years, CNBC broadcast a documentary series called American Greed. While the show focused on white-collar crimes like Ponzi schemes, embezzlement, and material misrepresentation, the victim companies profiled in the series shared a common thread: They trusted what they were told and didn’t know their numbers. Interpreting numbers on a financial dashboard remains an age-old problem for business…
Read MoreThe Strategic Power of White Labeling for Modern Businesses
As businesses grow, they often find themselves outpacing their initial product offerings or skill sets. Customers and sales teams may start requesting services or products that your company doesn’t currently provide, forcing business leaders to face a critical decision: Should I invest significant resources to expand our products and services in order to keep our…
Read MoreBridging the Gap Between Business Needs and Tech Execution
Some ideas just remain ideas: bold, inventive visions that lack the inspiration and technology strategy required to bring them to life. However, some ideas do become reality, and in today’s fast-paced business world, it’s a solid start-to-finish execution that makes this transition possible. Are you seeing a disconnect between your business goals and your technology…
Read MoreWhen Off-the-Shelf Fails: 3 Signs You Need Custom Software Instead
Sure, off-the-shelf software solutions have their perks, but, at the end of the day, these programs lack the detailed finishing touches that would best serve your business. What may have worked when your organization was small and just starting out may be too slow, too clunky, and too outdated to keep pace with the demands…
Read MoreCustomizing White Label SaaS: Balancing Flexibility and Consistency
Software development can be costly and time-consuming. In fact, time and cost are the barriers many enterprises face in their search for efficient, effective solutions that meet their needs and satisfy their customers. Enter their knight in shining armor: white label SaaS (Software as a Service). Developed and delivered as a tailored product that can…
Read MoreBusiness Website Design Trends for 2025
Creativity comes in waves, and right now that wave is visiting the positively electric and inspiring world of website design trends. As 2025 continues to unfold, Tarkenton is busy identifying and implementing changes that can propel businesses forward, helping them stand out in their industry and effectively showcase their products and services to the right…
Read MoreCustomer-Centric Technology Design: How to Keep Your Audience’s Needs Top of Mind
Your customers are your compass, the “true north” that guides you towards more effective services and technology design. Simple questions like “what do my customers want?” and “what would make my customers’ lives easier?” not only create new avenues for product development, but also give you the ability to tailor your communication and outreach efforts.…
Read MoreThe Power of A/B Testing in Creating Effective Digital Ads
In the ever-evolving world of digital marketing advertising, one strategy has proven to be a game-changer: A/B testing. This powerful tool can transform your digital ads from good to great, driving engagement and conversion rates through the roof. But what exactly is A/B testing, and how does it contribute to crafting effective marketing ads? …
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