Posts by Eric Holtzclaw

 There’s a reason the Kardashians aren’t out there shilling for the next great CRM system. The B2B sales cycle—long-term, complex, costly—doesn’t exactly lend itself to the kind of rapid-fire sales bubbles that social media influencers are known for in the B2C world. But unlikely as it seems, influencer marketing does have a place in…

None of us can succeed on our own. We all need other people. On the football field, I needed coaches and teammates who completely bought into what we were doing. We need partners who can make us better.  As I’ve built partnerships over the years, I’ve learned that I only want to work with people…