Posts by Cynthia Hayes
Leading Through Mergers
The ink’s dry on the contracts, and everyone’s signed off on due diligence and finance. Two companies are set to become one—and you’re at the helm of one of them. Your strategy during mergers and acquisitions plays a huge role in defining the future combined entity. As you navigate the bumpy road and the…
Read MoreHow to Align Marketing and Internal Communications: The Secret to Brand Success
Every day, your customers are bombarded with messages from multiple brands – including yours. And if your company’s marketing and internal communications messaging aren’t consistent and aligned, it can create a sizable hole in your revenue bucket. Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining…
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