Archive for June 2024
How to Build Your Sales Dream Team
Like it or not, when you became an entrepreneur, you immediately became a salesperson – taking on arguably THE most important role in your company. And for many business owners that can feel….well, hard. Uncomfortable. Overwhelming. Even if you love selling, being both a successful business owner and a full-time salesperson is exhausting, and it…
Read MoreBuilding Trust in B2B: How Influencer Marketing is Changing the Game
There’s a reason the Kardashians aren’t out there shilling for the next great CRM system. The B2B sales cycle—long-term, complex, costly—doesn’t exactly lend itself to the kind of rapid-fire sales bubbles that social media influencers are known for in the B2C world. But unlikely as it seems, influencer marketing does have a place in…
Read More