Archive for December 2023
How to Align Marketing and Internal Communications: The Secret to Brand Success
Every day, your customers are bombarded with messages from multiple brands – including yours. And if your company’s marketing and internal communications messaging aren’t consistent and aligned, it can create a sizable hole in your revenue bucket. Most business leaders know that effective “brand messaging” leads to success in attracting new customers and retaining…
Read MoreNow Is the Time: How to Motivate Your Team for Cybersecurity Training
It’s no longer a matter of “if” your business gets hacked or falls prey to a cyber-attack. It’s simply a matter of “when.” Which means that NOW is the time to train your team on cyber-security practices and mindset. But how? It requires both making sure your team understands how cyber-attacks can unfold and then…
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