Business LMS + Training Content

Industry

HR Services, Payroll

Timeline

Ongoing

Services

• — Competitive market research
• — Custom LMS build & support
• — Content creation (video + written)
• — Marketing collateral
• — Sales training and support

Outcomes

• +Delivered aggressive ARR growth
• +Increased client retention and LTV
• +Improved NPS performance

A Fortune 500 partner came to Tarkenton with a glaring market need: compliance training for small-business employers and employees. We helped shape the concept, built the Learning Management System, integrated it with the partner's platform, and produced an ongoing library of video-based training. The result has been used by more than 300,000 businesses — the partner's most successful new product release in years.

"Tarkenton helped us successfully address a glaring market need in record time. With Tarkenton's ongoing commitment to this initiative, our compliance training solution has been utilized by more than 300,000 businesses and their employees, making it our most successful new product release in years."

A partner with a substantial small business client base began receiving requests for help with new state-mandated trainings on topics such as sexual harassment prevention. The partner believed that creating an online learning platform that included these required trainings would add tremendous value to their existing clients, and help achieve growth in the small business marketplace.

However, this partner did not have experience building the kind of infrastructure required to deliver training to clients on such a large scale, or in quickly producing professional-grade training courses.

That's when they called Tarkenton in.

Our team tackled this opportunity in four steps.

1. 01

   First

   The Tarkenton strategy team worked directly with the partner's strategy, product, data, and service leaders to identify and define the market need and business opportunity — analyzing the partner's existing client base to determine which clients would be impacted by compliance-related training mandates, which would benefit from ancillary training, and which did not already have an existing training provider.

2. 02

   Second

   Once the market needs, requirements, and business opportunity were defined and sized, the Tarkenton development team built a custom LMS to host and deliver the new training service. We collaborated with the partner's product, data, and global security teams to ensure the platform was fully integrated into their existing client interface. In addition to hosting courses, the LMS provided recordkeeping, retake auto-reminders, employee rosters, progress and performance insights, and certificates — all designed to help clients meet their compliance requirements. Our developers continue to provide ongoing maintenance, innovation, and security oversight.

3. 03

   Third

   The Tarkenton content and creative teams researched, developed, and produced the training content platformed on the LMS. We worked closely with the partner's internal learning and compliance teams to ensure courses complied with relevant state and federal training requirements and accredited professional association continuing education requirements. To build the training library, our teams:

   • Identified professionally credentialed and qualified presenters
   • Filmed training courses in our production studio
   • Edited recordings into professional-grade training videos
   • Created, delivered, and supported training courses in Spanish as needed
4. 04

   Finally

   The Tarkenton service and operations team provides ongoing support for this product. For the partner's internal teams, we deliver ongoing training and support for their sales and service organizations. For clients and their employees, we provide phone, online chat, and email support. We also continue to create and produce new course content as new market needs and business opportunities arise.

With ongoing support from Tarkenton's development, content, and service teams, in the span of three years the LMS has amassed more than 300,000 active users and has been a major catalyst in the partner's record-breaking sales and retention growth and performance. Tarkenton continues to support and enhance the LMS — its content, features, and support.

• +Delivered aggressive ARR growth
• +Increased client retention and LTV
• +Improved NPS performance